"In its endeavor to constantly enhance the quality of its services, Bank of Alexandria started conducting a survey to find out the opinions and suggestions of its customers regarding the quality of the Bank's services"

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In its endeavor to constantly enhance the quality of its services, Bank of Alexandria started conducting a survey to find out the opinions and suggestions of its customers regarding the quality of the Bank's services. BA used both phone interviews and suggestion forms, namely "Listening 100%", to gather the opinions of its customers. The suggestion form includes questions assessing the customer's satisfaction with the Bank in general and with branches, ATMs, Internet transactions, phone service centers, etc.

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