ALEXBANK and Liverpool Football Club sign a multi-year partnership agreement for the Egyptian Market
ALEXBANK and Liverpool Football Club (LFC) today announced a multi-year partnership agreement. The agreement entered with Liverpool Football Club, one of the world's leading football teams, makes ALEXBANK the club’s official card partner for the Egyptian market.
This partnership comes in line with the ever-growing popularity of the English Premier League and specifically LFC, amongst Egyptian fans.
Based on the agreement, ALEXBANK will launch a variety of dedicated series of cards products, in addition to entertaining every week the Egyptian football fans through the Bank’s market-leading social media pages (over 2.6 Million Facebook followers), providing them with match highlights, photos, videos and a truly one of a kind digital experience, in addition to access several live events and get the opportunities to win attendance to games at Anfield, LFC’s legendary home stadium.
Dante Campioni, Managing Director & CEO of ALEXBANK said "We are pleased to sign this partnership becoming the official card partner of Liverpool Football Club in Egypt. Both organisations share a strong heritage and I believe that this cooperation will create unforgettable footballing moments for ALEXBANK's customers and all Egyptian Liverpool fans, eager to closely follow and support their preferred British team and LFC heroes Jordan Henderson, Mohamed Salah and Philippe Coutinho.
Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool FC also stated: “We are delighted to announce our new partnership with ALEXBANK in Egypt.
“LFC is one of the most popular Premier League clubs in Egypt with almost 6m followers. We are very much looking forward to working with ALEXBANK through this partnership to create new experiences and opportunities for our loyal fanbase in this region.
“Regional partnerships such as this enable the Club to work in countries where we have a strong presence so that we can deliver relevant and engaging programmes for our fans alongside key brands.”
ALEXBANK Customers and all Egyptian Liverpool fans who have long been clamoring to engage with some of the world’s most famous footballers, thanks to ALEXBANK / LFC partnership agreement will finally have the chance to get closer than ever to football champions like Sadio Mane’, Philippe Coutinho, Roberto Firmino and others, besides of course Egypt’s ever popular champion Mohamed Salah, savoring the magic atmosphere of Anfield, one of the most fascinating stadium of the world.