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Cairo, 25th October 2020: ALEXBANK takes part to the 4th edition of Gouna Film Festival with the aim to continue supporting the creative economy. Besides supporting the Festival, affirmed relevant cultural event in the region, in cooperation with Sawiris Foundation for Social Development ALEXBANK inaugurated a dedicated showcase for its leading handicrafts platform "Ebda3 Men Masr”, hosted at the festival’s commercial center. This will allow visitors to the GFF to get more of Egypt’s heritage and different cultural expression. Ebda3 men Masr showcase will host artisans from Egypt and the region, who will share with visitors the stories behind their products and will offer them live crafts making performances. Exclusive handmade gifts will be offered to all participants, including handmade brooches dedicated to Egypt’s iconic actors and actresses to pay them a tribute.

In the occasion, ALEXBANK promotes its “ALEXBANK Private” commercial proposition, presenting to GFF participants and visitors its exclusive products and services specifically tailored made for the segment, and the exceptional banking “branded” experience reserved to its Private customers. 

In this context, Mr. Dante Campioni ALEXBANK’s Managing Director & CEO said:  “We are proud to be next to our customers in this important cultural event, appreciating and celebrating not only  the artistic productions of the local and international film industry, but also the artistic value of traditional handcraft productions, to affirm our belief in values such as inclusion and solidarity, particularly important in moments like this. We are extremely glad for our partnership with the Sawiris Foundation for Social Development, that made possible to bring Ebda3 Men Masr and ideally all the thousands of artisans under its umbrella, also to an important event such as the Gouna Film Festival.”  

Noura Selim, Executive Director at  Sawiris Foundation for Social Development stated: “Egypt always presents a lot of talents in all fields and sectors, which applies to the creative economy sector through the employees and workers of EMM initiative, which includes the best artisans, hence, we hope into attracting the largest number of visitors to the bazar, which contributes into creating real opportunities whilst promoting their exceptional artworks for many different cultures. We at Sawiris Foundation always work to support handicraft artisans, and we consider them as national treasures into showing one of Egypt’s best historical faces ”.

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