For the 2nd consecutive year ALEXBANK participates at Diarna exhibition as strategic partner
Cairo, Egypt – January 8th, 2020 – Diarna handcrafts exhibition, under the auspices of the Ministry of Social Solidarity, is taking place at MSMEDA Hall, Nasr City Fairgrounds, from December 27th until January 15th. ALEXBANK participates as strategic partner for the second consecutive year, through its flagship CSR initiative "Ebda3 Men Masr".
The exhibition aims to promote Egyptian artisanship through a 21-days display and direct sales as the event is hosting about 400 exhibitors from all over Egypt.
Every year Diarna proposes different themes, and this year the exhibition celebrates both the Fayoum Governorate as Guest of Honor and also the skills of craftsmen with disabilities, providing to 31 exhibitors (NGOs, social enterprises and individuals) free exhibition spaces to showcase their persistence and success stories in the creative economy field. Ebda3 Men Masr’s participation in Diarna handicrafts exhibition confirms once more ALEXBANK commitment to support Egyptian artisans and projects owners to preserve the Egyptian craftsmanship identity, while creating job opportunities empowering technically and economically various local communities.
H.E Dr. Nevine ElKabbaj, Minister of Social Solidarity said, “Today, we witness the launch of a unique exhibition, where many exhibitors get the opportunity to sell different local products. One of our duties is to support and empower underprivileged individuals and people with disabilities from marginalized communities both economically and socially in order to integrate them within the community. We are proud of our partnership with ALEXBANK, as strategic partner for the exhibition in order to create shared value and develop the community.”
Dante Campioni, CEO & Managing Director of ALEXBANK stated: “We feel extremely privileged and honored to keep growing year over year our cooperation with the Ministry of Social Solidarity. We are particularly happy for being present once more at Diarna Exhibition through our CSR flagship initiative “Ebda3 Men Masr”, testimony of our strategy aimed at supporting a sustainable and inclusive economic development’s model, leveraging and keeping alive and evolving ancient traditions handed-down for generations by skilled craftsmen from all the Egyptian governorates.”
The exhibition’s opening was held with the attendance of Dr. Nevine ElKabbaj, Minister of Social Solidarity, Dr. Ghada Wali, former Minister of Social Solidarity and Laila Hosni, Head of CSR and Sustainable Development office at ALEXBANK.
Established in 1957, ALEXBANK is today one of Egypt’s leading private sector banks, participated by the Intesa Sanpaolo Group since 2007. ALEXBANK owns one of the largest private sector branch networks with a total of 176 branches located in every major Egyptian governorate employing over 4,500 individuals who proudly serve about 1.5 million customers, playing a vital role in Egypt’s economic present and future. ALEXBANK actively serves the widest spectrum of segments by providing value added financial products, services and solutions to Retail, Small Business, Medium and Corporate Enterprises. ALEXBANK is currently in the midst of a radical digital transformation aimed at providing our customers with the most unique of banking experiences, via our seamless multi-channel experience incorporating Internet & Mobile Banking, Cards, Electronic wallets, and the latest generation of point-of-sale & ATMs, all powered through the power of Big Data and empowered by key players in the Fintech ecosystem.