Financial Inclusion is offering various products for all segments through the formal channels with adequate quality and cost while protecting the rights of the consumers of these services which enables them to manage their finances effectively.
Since 2017, ALEXBANK has been a key player towards achieving financial inclusion through numerous initiatives, activities and constant development.
In light of the Central Bank of Egypt initiative for Financial Inclusion, ALEXBANK played a major role in integrating the largest number of social segments into the financial system especially low-income citizens, women, farmers, youth & people with disabilities by tailoring various products and services that suits all their needs.
Financial Inclusion Events
Financial Literacy is an important tool to enhance the quality of your life. It refers to the understanding of financial concepts that will better equip you to manage your money wisely and make smarter decisions regarding your future financial goals.
Hayah Kareema Initiative
Hayah Kareema is a presidential initiative that aims to improve the lives of the citizens and needy societies in 1,500 villages in Egypt. As part of Hayah Kareema initiative and under the supervision of Central Bank of Egypt, ALEXBANK has partnered with World Food Program (WFP) to support in rolling out financial inclusion activities in the Hayah Kareema villages. The activations include financial literacy and awareness sessions for men, women, and youth. “Hady Bady” is also activated in some Hayah Kareema villages as a financial literacy activity for children, as well as promoting ALEXBANK’s WFP Smallholder Farmers loan, financial inclusion saving account (Ebdaa') with no account opening fee, minimum balance, and no maintenance fee. In addition, ALEXBANK issues Meeza cards free of charge and instant delivery.
Finally, as of end of 2022, ALEXBANK had covered 5 governorates (Assuit, Qena, Sohag, Luxor and Aswan) as part of Hayah Kareema project and provided ATMs and POSs to enhance the financial sector infrastructure and acceptance in upper Egypt.