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Who we are

About The Intesa Sanpaolo Group

About The Intesa Sanpaolo Group

About The Intesa Sanpaolo Group

Intesa Sanpaolo is Italy’s leading banking group – serving families, businesses and the real economy, with a distinctive business model in Wealth Management, Protection & Advisory, highly focused on digital and fintech, and wholly-owned product factories in asset management and insurance.

Intesa Sanpaolo has a significant international presence of 5,200 branches and 20.2 million customers globally, across 12 countries in Central Eastern Europe, Middle Eastern and North African regions, and an International Corporate Network formed of Corporate Hubs, Representative Offices, Branches and Banks active in 25 countries across the globe.

The Group’s strong ESG commitment includes providing €115 billion in impact lending by 2025 to communities and for the green transition, and €500 million in contributions to support people most in need, positioning Intesa Sanpaolo as a world leader in terms of social impact.

Intesa Sanpaolo is committed to Net Zero by 2030 for its own emissions and by 2050 for its loan and investment portfolios. An engaged patron of Italian culture, Intesa Sanpaolo has created its own network of museums, the Gallerie d’Italia, to host the bank's artistic heritage and as a venue for prestigious cultural projects.

About ALEXBANK

About ALEXBANK

About ALEXBANK

ALEXBANK is one of Egypt’s leading private sector banks established in 1957 and participated by the Intesa Sanpaolo Group since 2007.  ALEXBANK owns one of the largest private sector branch networks with a total of 173 branches located in every major Egyptian governorate employing over 4,300 individuals who proudly serve more than 1.9 million customers. ALEXBANK actively serves the widest spectrum of segments by providing value added financial products, services and solutions to Retail, Small Business, Medium and Corporate Enterprises. 

ALEXBANK is currently in the midst of a radical digital transformation aimed at providing our customers with the most unique of banking experiences, via our seamless multi-channel experience incorporating Internet & Mobile Banking, Cards, Electronic wallets, and the latest generation of point-of-sale & ATMs, all powered through the power of Big Data and empowered by key players in the Fintech ecosystem.

Mission and Values

Mission and Values

ALEXBANK Mission

Conscious of the value of our activity in Egypt, we promote a style of growth that is attentive to financial strength and capital solidity, sustainable results and the creation of a process based on the trust deriving from customer and shareholder satisfaction, a sense of belonging on the part of our employees and close monitoring of the needs of the community and the local area.

Our identity is built on strong and shared values

INTEGRITY

ALEXBANK pursues its goals with honesty, fairness and responsibility in the full and true respect of the rules and professional ethics and in the spirit of signed agreements.

EXCELLENCE

ALEXBANK sets itself the target of continuous improvement, farsightedness, anticipating challenges, cultivating extensive creativity aimed at innovation; moreover, it recognizes and rewards merits.

TRANSPARENCY

ALEXBANK is committed to making transparency the basis of its actions, advertising and contracts to allow all its stakeholders to make independent and informed decisions.

RESPECT FOR SPECIFIC QUALITIES

It is ALEXBANK’s intention to combine large-scale operations with profound local roots and to be a bank with a broad vision, without losing sight of individuals.

EQUALITY

ALEXBANK committed to eliminating all forms of discrimination from its conduct and to respect differences in sex, age, race, religion, political and union persuasions, language or disability.

VALUES OF INDIVIDUAL

The value of each single person is a guide for ALEXBANK’s routine, which adopts listening and dialogue as tools for continuously improving its relationships with all stakeholders.

RESPONSIBILITY IN THE USE OF RESOURCES

ALEXBANK aims to use all its resources attentively, promote behavior based on the best use of resources and the avoidance of waste and ostentation.

ALEXBANK Milestones

ALEXBANK Milestones

  • 1957: Establishment of Bank of Alexandria, operating through 43 branches and units.

  • 1961-1963: After a wave of mergers affecting 25 banks in Egypt, Bank of Alexandria stood strong and operated among only 5 banks.

  • 1972: A new governmental decree announced Bank of Alexandria’s specialization in funding the Egypt’s industrial sector.

  • 1981: Number of branches almost doubled reaching 84 branches and units.
  • 1991: Paid-in capital augmented by almost 650% YOY.

  • 1997: Bank of Alexandria launched its first bank card.

  • 2006: The Italian group Intesa Sanpaolo acquired 80% of Bank of Alexandria's’ shares.

  • 2008: The International Finance Corporation (IFC) - a member of the World Bank Group - acquired 9.75% of Bank of Alexandria's’ shares.

  • 2010: The bank’s logo and brand identity was revamped to become ALEXBANK.

  • 2016: The bank launched its strategy to create a variety of digital services platforms through powerful internet banking and Ma7fazty Mobile Wallet Application.

  • 2017: The bank announced its agreement with Liverpool Football Club, making ALEXBANK the club's official card partner for the Egyptian market.

  • 2018:The bank launched its Mobile Banking Aapplication.

  • 2019: The bank launched its one of a kind loyalty ALEXPOINTS program with a differentiated mobile application allowing customers to know their points balance and the brands where they can instantly redeem their points.

  • 2019: Iconic football player Mohamed Salah becomes the official ambassador of ALEXBANK.

  • 2019: Following in the footsteps of our parent company, who has been a member of the UNEP FI since 2006, ALEXBANK became one of the first banks in Egypt to join UNEP FI.

  • 2019: ALEXBANK has also become a Founding Signatory of the Principles for Responsible Banking (Alignment, Impact & Target Setting, Clients & Customers, Stakeholders, Governance & Culture, Transparency & Accountability)

  • 2020: Intesa Sanpaolo recovered 9.75% of the bank's shares from the International Finance Corporation.

  • 2021: ALEXBANK launched its new communication strategy “For All That Counts”

Board of Directors

Board of Directors

Dr. Ziad Ahmed Bahaa El-Din

Non-Executive Chairman representing ISP

Dr. Ziad Bahaa Eldin joined ALEXBANK effective 19th February 2019 as Non-Executive Chairman representing ISP.

Dr. Bahaa El-Din has occupied a number of high-level political and economic appointments, most notably as Egypt’s Deputy Prime Minister and Minister of International Cooperation, Executive Chairman of the Financial Regulatory Authority (FRA), Executive Chairman of the Egyptian General Authority for Investment and Free Zones (GAFI), the Legal Advisor to Egypt’s former Minister of Economy and board member in the Central Bank of Egypt. Dr. Bahaa El-Din, is currently the Managing Partner of Bahaa-Eldin Law Office (in Cooperation with BonelliErede) and the Managing Partner of Thebes Consultancy and has more than 30 years of experience in the fields of legal consultancy, compliance and governance of financial institutions.

Dr. Bahaa El-Din currently holds the positions of non-executive Board Member at AXA Egypt, MTI, Samcrete for Industrial Development, Arabian Cement Company, NBE-UK, Saray Capital - DIFC, El Baqara Banking Group – Bahrain and Hassan Allam Holding.

In the field of volunteer work, Dr. Bahaa El-Din is a member of the Board of Trustees of the Cairo Regional Centre for International Commercial Arbitration, a Member of the Board of Trustees of the American University in Cairo, board of directors of El Salam Hospital Mohandessin,  25th of January Hospital Foundation, Modern English School Cairo and Chairman of the Ahmed Bahaa El-Din Cultural Foundation in Assiut.

Dr. Bahaa El-Din earned his PhD in Financial Law from the London School of Economics in 1997, and his master’s degree in International Business Law from the University of London in 1989. He earned his undergraduate degrees in law from Cairo University in 1986 and in economics from the American University in Cairo in 1987.

Mr. Carlo Persico

Non-Executive Deputy Chairman representing ISP

Mr. Carlo Persico joined ALEXBANK as of July 2022 as Non-Executive Board Member representing Intesa Sanpaolo Group. On 25th October 2023, Mr. Persico has been appointed as Non-executive Deputy Chairman.

Mr. Carlo Persico joined Istituto Bancario San Paolo di Torino (SANPAOLO Bank) in 1979 after earning his diploma in accounting. While working with SANPAOLO Bank in its retail banking division, he continued his education at the University of Milan where he received his degree in Political Science and Economics in 1984. In 1988 he completed a post-degree course in Finance and International Markets.

In 1992 Mr. Persico was transferred to London as Head of Corporate Banking and Syndications. 
In 1996, he was posted in the U.S.A. as Deputy General Manager of the New York Branch, where in 2000 he assumed the position of General Manager. After two years he was promoted to CEO for the Americas also becoming Chairman of Banca IMI Securities Corporation, the US subsidiary of Banca IMI Spa, the Group’s Investment Banking arm. 

From June 2009 he relocated to Italy as Head of International Network at the Corporate & Investment Banking Division of Intesa Sanpaolo, moving to London in the same position from June 2011 to November 2014. In December 2014 Mr. Persico returned to the HQ in Italy as Head of International Support & Subsidiaries, taking over in August 2016 the helm of Operational Support at the newly established International Department.

From July 2019 until June 2020 was part of the Work Transformation Unit of the HR Department, Corporate & Investment Banking Division.
Between 2016 and 2020 he was Board Member and vice Chairman of Intesa Sanpaolo Brasil and Board Member of Intesa Sanpaolo Ireland and Exelia Srl - Romania (Intesa Sanpaolo Group).


July 2022
 

Mr. Dante Campioni

Chief Executive Officer and Managing Director

Mr. Dante Campioni joined ALEXBANK in January 2015 as Chief Executive Officer & Managing Director.

Mr. Campioni brings with him a strong commercial expertise gained from his diversified experience in Retail, SMEs, Corporate and Investment Banking, which started in 1979 at Sanpaolo Bank, one of the two big Banking Groups which later formed the Intesa Sanpaolo Group. His extensive Italian and international business experience featured several assignments within the Group, both in and outside Italy. Amongst the other, after a diversified experience in Italy he moved abroad to hold the positions of Deputy General Manager at Sanpaolo’s Branches in Amsterdam and Frankfurt A/M in the early ‘90s, moving afterwards to Singapore to take the position of Branch General Manager, where he remained till the year 2000. He moved then to London where he was nominated Managing Director & Head of Europe and Mediterranean Area, with supervision on the whole European network till 2006, when he returned to Italy at Banca IMI - the Investment Banking arm of the Group - to hold the position of Head of Corporate Banking and International Development Division till 2007. The same year that saw the shaping of the Intesa Sanpaolo Group, he moved to Mediocredito Italiano, a newly formed entity specialized in SMEs advisory & financing, where he was Head of Business till 2010.

Before his assignment at ALEXBANK, Mr. Campioni headed the Liguria and South-West Piedmont Region, one of largest Italian Areas within the Intesa Sanpaolo domestic network.

Before Egypt, starting from Parma - his hometown, Mr. Campioni’s global path included Amsterdam, Frankfurt, Singapore, and London, in addition to Milan, Turin, Rome, Florence and Genoa in Italy.”

Mrs. Lobna Hilal

Non-Executive Independent Board Member

Mrs. Lobna Hilal joined ALEXBANK as of 17th March 2024 as Non-Executive Independent Board Member.

Mrs. Lobna Hilal is the former Deputy Governor of the Central Bank of Egypt (2011-2013, 2015-2019)

responsible for Monetary Stability, becoming the first female to assume this position in the history of the Central Bank of Egypt. Her responsibilities covered Monetary Policy, Reserve Management and Markets, External Relations, Research, Information Technology and Payment Systems, Banking Operation and Banking Sector Reform.

In 2016, Mrs. Hilal spearheaded the efforts of developing and implementing the comprehensive, ambitious Homegrown Monetary and Economic Reform program which was successfully concluded in June 2019. This program consisted of front-loaded fiscal and monetary policy adjustments along with structural reforms aimed at putting the Egyptian economy on a sustainable path. At the epicentre of the program was the liberalization of the foreign exchange regime and the beginning of the transition to an inflation targeting regime by modernizing Central Bank of Egypt’s tools and framework.

Mrs. Hilal first joined the Central Bank in 2004 to develop and execute a full-fledged two phased Banking Sector Reform Program that was instrumental in safeguarding the Egyptian banking sector and the economy from the negative impact of the Global Financial Crisis of 2008.

Prior to joining the Central Bank Mrs. Hilal was the Executive Director at EFG - Hermes Investment Banking responsible for M&A transactions and fixed income instruments.

Aside from representing the Central Bank of Egypt in several local and international institutions in her capacity as Deputy Governor, Mrs. Hilal was chosen as an independent expert non-executive Chairman of the Credit Guarantee Company as well as expert non-executive Board Member of Nasser Social Bank, National Investment Bank, the Mortgage Subsidy and Guarantee Fund and the Social Housing Fund. She was also non-executive Chairman of the Egyptian Mortgage Refinance Company.

Currently, she is the non-executive Chairman of City Edge Developments Company and sits on the Board of Directors of Telecom Egypt, NBE-UK Bank (London), Independent non-executive board member of the Egyptian Sovereign Fund and sits on the board of one of its sub funds “The Pre- IPO fund, Chairman of the Board of Trustees of Womenovation Foundation and Member of the Board of Trustees of El-Nidaa Foundation

Mrs. Hilal held the position of the Vice Chair of the Gender and Women Financial Inclusion Committee and represented the Central Bank of Egypt in its capacity as Vice Chair of the Board of Directors at the Alliance for Financial Inclusion (AFI). She was awarded the AFI Advocacy Champion Gender Award and was appointed as Gender Ambassador.

In 2016 Mrs. Hilal was chosen among the Top 50 Most Influential Women of the Egyptian Economy. She was also named the second most powerful woman in Forbes Magazine’s 100 Most Powerful Women in the Middle East and North Africa Region for the years 2016 and 2017, and in 2018 she was ranked by Forbes as the third Most Influential Woman Heading Government Department.

Mr. Hilal holds a Master of Economics from the American University in Cairo.

Mrs. Alessandra Alcesi

Non-Executive Board Member representing ISP

Mrs. Alessandra Alcesi joined ALEXBANK effective 11th of July 2021 as Non-Executive  Deputy Chairman till 25th October 2023. Currently, Mrs. Alcesi is a Non-Executive Board Member representing Intesa Sanpaolo Group.

During Mrs. Alessandra’s banking career, she undertook various responsibilities within the Corporate and Investment Banking Division, starting as Relationship Manager and subsequently joining the Marketing Department. From 2012 to 2020 she had been Head of Relationship Unit & Data Warehouse in the Planning & Control Department of C&IB Division and, since September 2020, Head of Capital Management & Value Governance in the Planning & Control Department of International Subsidiary Banks Division.
She was nominated Chairman of the Supervisory Board of ISP Brazil (from February 2019 to January 2021).

Ms. Alessandra graduated in Economics at "Luigi Bocconi” University in Milan. After an experience in IBM Italia S.p.A. (from 1990 to 1995) covering different roles in the Finance and Treasury Areas and a period in Telepiù S.p.A. (now Sky Italia S.p.A.) as Head of Group Treasury, in 1998 she joined Banco Ambrosiano Veneto (now Intesa Sanpaolo).

Mr. Gianfranco Pizzutto

Non-Executive Board Member representing ISP

Mr. Gianfranco joined ALEXBANK effective 22nd September 2021 as a non-Executive Board member representing Intesa Sanpaolo Group.

Mr. Pizzutto brings to ALEXBANK an extensive experience where he started his career in Intesa Sanpaolo in 1978, in the domestic network. After several years as Auditor for the international network, in 1996 he began his experience abroad, where he was appointed General Manager of the branches in Munich and Frankfurt. In 2004 he returned to Head Office – International Department to assume the role of Head Of Commercial Coordination and Network Development.

In the years from 2010 to 2018 he headed the subsidiaries in Ireland and Luxembourg and covered the position of Deputy CEO in Ukraine.

He retired at the end of 2018 and currently he is Non Executive Board member in CIB Bank, the Hungarian subsidiary of Intesa Sanpaolo Group. 

Mr. Stefano Cozzi

Non-Executive Board Member representing ISP

Mr. Stefano Cozzi joined ALEXBANK effective 6th July 2022 as a Non-Executive Board member representing Intesa Sanpaolo Group.

Mr. Cozzi has a large experience in the Credit area and started his career in the Intesa Sanpaolo Group in 1987. After ten years in local network, in 1997 he began his experience abroad as a Senior Credit Analyst in London and Singapore branches. In 2000 he returned to Head Office – International Credit Department and in 2008 he assumed the role of Head of Underwriting Department in Leasint, the leasing company of the Intesa Sanpaolo Group.

In 2015 he became the Head of the Proactive Credit Management Department for the international subsidiaries Division of the Group, dealing with high-risk customers located in thirteen countries.

He is also Non-Executive Board member in Intesa Sanpaolo Bank Romania, the Rumanian subsidiary of Intesa Sanpaolo Group.

Dr. Ehab Mohammed Hassan Abouaish

Non- Executive Board Member representing the Ministry of Finance

Dr. Ehab Aboaish is the Vice Minister of Finance for Public Treasury effective June 2018, previously he served as Vice-Dean for Postgraduate Studies, Research and International Affairs, Faculty of Commerce, Cairo University from September 2014 - June 2016, and Dean of Faculty of Commerce, Cairo University June 2016 – June  2018.

Dr. Ehab Aboaish is the Vice-Chairman of Universal Health Insurance Authority & its Ex. Acting Executive Director, Member of Board of Directors of Health Care Authority (Universal Health Insurance System), as well as Member of Board of Directors of Arab Industrial Organization, Member of Board of Directors of Egypt Air Holding Company. In Addition, he is member of National Anti-Money Laundering & Terrorism Financing Committee, Member of National Press Authority, and Chairman of The Governmental Insurance Fund for Guarantees of Employers. Previously he served as Member of National Defense Council General Secretariat, Member of Board of Directors of National Institute of Planning Chairman of the Board of Directors of the Centre of Research and Commercial Studies, Cairo University.

Chairman of the Risk Management Committee of Misr Insurance Company and Member of Board of Directors of Science and Technology Development Fund (Ministry of Higher Education and Scientific Research). In addition to that he served as a Member of a number of private companies’ Board of Directors. He acted as Managerial Consultant and participated on conducting a large number of institutional reforms and development programs and consultations on different managerial fields for Egyptian and Arabian companies for more than 20 years.

Dr. Aboaish holds a BA degree on Business Administration from Faculty of Commerce, Cairo University, MSc on Financial Management of Financial Institutions and a PhD on Financial Services from Nottingham University Business School (UK) 2001. On 2005 he got the Fulbright visiting scholars and research grant in George Washington University (USA). He is Professor at Business Administration Department, Faculty of Commerce, Cairo University and has a large number of published researches and studies on international journals and conferences.

Mr. Khalid M. Nofal

Non-Executive Board Member representing Ministry of Finance

Mr. Khalid Nofal joined ALEXBANK as of 1st November 2023 as Non-executive Board Member representing the Ministry of Finance.
Mr. Khalid Nofal is the First Deputy Minister of Finance for Administrative & Technical Reform and served as a Deputy Minister since 2014 until 2022. His focus is on PFM reform, and institutional & organizational structure development, with special emphasis on Gov. Expenditure, Public Procurement policies and institutional modernization. Mr. Nofal, between 2007 – 2012, chaired the General Authority of Governmental Services, an affiliate of MOF. Prior to joining the Government of Egypt on 2007, Mr. Nofal has served as a senior International Contract & Procurement Advisor in various private and overseas government organizations and has led projects across the United States, Middle East, and West Africa serving the ITC, Healthcare, Environment, and Oli & Gas sectors. He is currently a board member of the Egyptian Grand Museum Authority “GEM”, and the National Media Authority (Formally Egyptian Radio and Television Union “ERTU”).

Executive Committee

Executive Committee

Dante Campioni

Chief Executive Officer and Managing Director

Dante Campioni joined ALEXBANK in January, 2015 as Chief Executive Officer & Managing Director.

Campioni brings with him strong commercial expertise gained from his diversified experience through different business units in the Intesa Sanpaolo Group, which started in 1979. His extensive Italian and international business experience featured several assignments within the Group, both in and outside Italy. Amongst the other, for about 4 years, he held the position of General Manager at the Singapore Branch of Sanpaolo IMI, he was then the Head of Europe and Mediterranean Area at the London Hub of Sanpaolo IMI for about 6 years, then Head of Corporate Banking and International Development Division in 2006/2007 at Banca IMI Milan, the Group’s investment banking arm, then the Head of Business of Mediocredito Italiano (ISP Group entity specialized in SMEs advisory and Financing) for more than 3 years.

Before his assignment in ALEXBANK, Campioni headed the Liguria and South West Piedmont region for about 3 years, one of largest Italian Areas within the ISP domestic network. Before Egypt, starting from Parma - his hometown. Campioni’s global path included Amsterdam, Frankfurt, Singapore, and London, in addition to Milan, Turin, Rome, Florence and Genoa in Italy.

Mr. Alessio Cioni

Executive Board Member representing ISP & Deputy CEO

Mr. Alessio Cioni was appointed in ALEXBANK Board of Directors as Executive Board Member on October 11th, 2022, and as Deputy CEO as of November 1st, 2022. This comes after spending more than 20 years in various positions at Intesa Sanpaolo Group in the Balkan area, in Hungary, in New York, in addition to a more than two-year mandate in Egypt.

Mr. Alessio Cioni started his career in 2000 at Intesa Sanpaolo New York and, immediately prior to joining his current position in AlexBank, he served for 5 years as Deputy CEO and Member of the Management Board in Privredna Banka Zagreb - Croatia. He was also President of the Supervisory Board of Intesa Sanpaolo Bosnia and Herzegovina, as well as Deputy President of the Supervisory Board in Intesa Sanpaolo Banka - Slovenia.

From 2014 to 2017, he served as Executive Board Member and Deputy President in Serbia. Prior to joining Banca Intesa Beograd, he held the role of Organizational Change and Efficiency Managing Director at CIB Bank - Hungary, where he spent five years holding several posts.

Mr. Cioni already served at Bank of Alexandria between 2007 and 2009 as Head of International Desk and Structured Finance in the Corporate Division.

Mr. Alessio Cioni earned his BS in Economics from the University of Florence and MBA from New York University Stern School of Business.

Michele Formenti

Chief Financial Officer and Executive Committee Member

Michele Formenti joined ALEXBANK in September 2020 as Chief Financial Officer and Executive Committee member. 

 

Formenti’s career first started in 2004 when he joined Intesa Sanpaolo Group, he worked in Italy, East Europe and Egypt. His journey with ALEXBANK started back in 2009 as Head of Risk Management. He was responsible for Credit Risk, Financial Risk, Enterprise Risk, Internal Validation, Credit Control, Policy and Methodology.

 

Before the second assignment in ALEXBANK, Formenti was the Head of Value Management at Intesa San Paolo (International subsidiaries banking division), he was responsible for Cost of Risk, Assets Optimization, Capital Management and Liquidity Management among other responsibilities. 

Ahmed Magdy

Chief Risk Officer and Executive Committee Member

Ahmed Magdy is the Chief Risk Officer at ALEXBANK and an executive committee member. He joined ALEXBANK in 2010.

 

Magdy has over 20 years of experience in the banking sector. He started his career at Arab International Bank in 1998 passing through Commercial International Bank, Barclays and National Bank of Egypt. Throughout his experience, he worked in several areas such as branches network, operations, SMEs, large corporate, non-performing loans, retail credit and project finance.

 

Magdy has been with ALEXBANK since 2010, starting as Head of Specialized Lending Office and in 2017 as Head of Underwriting Department until he became Chief Risk Officer in 2020.

Tarek Salah

Head of Retail and Executive Committee Member

Tarek Salah is the Head of Retail and Executive Committee Member at ALEXBANK. He joined ALEXBANK in November 2011.

 

Salah has more than 20 years of experience in the Banking Sector. Salah’s career started in 1991, prior to joining the banking sector he worked in different fields such as tourism and fast-moving consumer goods in multinationals, where during this period he was entitled to different positions & roles. Salah then joined the Banking Sector in 1999 passing through CITI bank, Mashreq Bank and Barclays Bank. Throughout his experience he was entitled to different positions such as Branches Sales Manager, Head of Auto Loans and Head of National Sales.

 

Salah has been with ALEXBANK since 2011, starting as Head of Segments Management moving on to his appointment in 2014 as Head of Branches Network Management and has held this position till he has been appointed in 2022 as Head of Retail & SME Division.

Ramy Taha

Deputy CEO Retail, MSMEs & Digital Banking

Ramy Taha is the Deputy CEO Retail, MSMEs & Digital Banking.

 

Ramy Taha joined ALEXBANK in 2010 as Head of Consumer Marketing expanding subsequently his role to take over additional responsibilities including Digital Banking and Financial Inclusion. He is a member of ALEXBANK Executive Committee and has been a key driver in his various roles during the past years, supporting the repositioning of ALEXBANK in the Egyptian market while driving its digital transformation to become one of the leading banks in this area.

 

Taha oversees the Retail and SMEs Division, as well as the Digital Banking and Marketing activities, driving our bank towards the best multi-channel synergic approach aimed at delivering the best customer experience and satisfaction, to the entire Alexbank customers’ base. 

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